Introduction This development blog aims to develop a conceptual stop-motion animation storyboard for the energy drink brand ZEST. The animation must compliment the energy drink and bring the flavours and packaging to life, demonstrating the consistent energy release through a series of conceptual transitions. It is important to consider how fast the animation moves through

Introduction This development blog aims to develop packaging for the energy drink ZEST. The packaging must compliment the logo, whilst communicating the overall goal of the drink and its nutritional information. The packaging must cater towards the target audience of over 60s. Therefore, it is important to factor in the manufacturing design of the bottle

Introduction This development blog aims to develop a conceptual logo design for the new energy drink brand ZEST. Achieving a logo that signifies vitality and captivates individuals over the age of 60 will positively fulfil a gap in the already existing energy drink market. ZEST aims to encourage individuals who may suffer from age-related health