Introduction This development blog aims to develop a conceptual stop-motion animation storyboard for the energy drink brand ZEST. The animation must compliment the energy drink and bring the flavours and packaging to life, demonstrating the consistent energy release through a series of conceptual transitions. It is important to consider how fast the animation moves through the frames and how long potential aspects of text will be displayed. Moreover, this ensures the target audience will be able to keep up with the animation, especially if their sight is impaired.  Secondary Research Researching current soft drink animations has provided inspiration for the final stop-motion animation. The first sparkling water advertisement demonstrates snappy and exciting transitions between frames communicating the texture and flavour of the drink. The second Innocent smoothie animation has aspects of stop motion that communicate different flavours. The jagged movements between frames help connect the brand name to the animation, resulting in a youthful outcome. Adding variations influenced by the advertisements has helped develop a refreshing storyboard communicating the ZEST energy drink for over 60s.   Initial Animation Storyboard Producing rough sketches of potential animations helped to discover new transitions that could be used in the final animation. Developing Storyboard I chose to develop the second animation in illustrator to bring the cans to life, which helped communicate the different transitions. After developing the initial storyboard, I decided to try different coloured backgrounds that could potentially be used in the final animation. This assisted in finding the best background to lift each flavour off the page and pop. After deciding on the best background colour, I added it to the developing storyboard to communicate when the background colours would change and in what manner. Final Storyboard The final storyboard combines aspects of the initial and rejected animation designs. The concept behind the animation is that the energy drink raises up at the beginning, which signifies waking up in the morning. Linking to the logo which combines the idea of the sunrise and zestful energy. The drink raising also links to the goal of the energy drink, which is to provide the consumer with a consistent energy boost throughout their day. The energy drink will then rotate and transition into other flavours before falling back down to signify going to bed, to end the animation all flavours will drop down from the top of the screen.  Substance Stager and Animate Rejected Designs The first initial sketch was disregarded after developing it in illustrator I found the ending to be too abrupt. This was altered in the final storyboard design above.  References Medienquadrat. (2020) Product commercial – innocent smoothie plus, YouTube. YouTube. Available at: https://www.youtube.com/watch?v=RSfIwuEnNKU (Accessed: March 20, 2023).  Parenteau, T. (2022) AHA sparkling water commercial, YouTube. YouTube. Available at: https://www.youtube.com/watch?v=HB-CCqfpCaU (Accessed: March 20, 2023). 

Introduction This development blog aims to develop packaging for the energy drink ZEST. The packaging must compliment the logo, whilst communicating the overall goal of the drink and its nutritional information. The packaging must cater towards the target audience of over 60s. Therefore, it is important to factor in the manufacturing design of the bottle or can. Ensuring it is easy to open and accessible for those who may suffer from rheumatic diseases such as arthritis. Reviewing the mind map from the first development blog it was noted that design inspiration could be taken from subcultures from the target audiences youth. This design choice will expectantly create happy nostalgic feelings, motivating the consumer to purchase the product. Secondary Research The above research explores three different subcultures, Mod, Punk, and New Romantics. These subcultures were of heavy influence throughout the target audiences’ youth. Design inspiration has been influenced by the colours and patterns seen throughout the above designs. The retro advertisements and images above show valuable examples of previous packaging designs from large and influential brands, that have inspired the final design for ZEST.  Taking inspiration from the above designs, stripes will be incorporated into the final design.  As discussed, the manufacturing of the ZEST packaging must be considered to ensure accessibility is accounted for. As featured above cans and glass bottles have been favoured packaging for soft drinks for decades, looking into the advantages and disadvantages of these packaging designs will clarify which one is right for the target audience.  When choosing the correct packaging it is important to consider, portability, freshness, accessibility, and durability. Furthermore, the portability of a can is much more stress-free than carrying around a glass bottle. The first reason being it may smash and the second being it may be too heavy for over 60s to carry around all day. A can will keep the energy drink fresher for longer as sunlight cannot penetrate the packaging, making it warm and damaging the overall flavour of the drink. Although, when considering accessibility, a bottle may be a more conscious choice when thinking about the symptoms of rheumatic disease. A bottle may be easier to open and gives the consumer the choice to not finish the whole drink in one sitting. Finally thinking about durability, a can is the superior choice between the two as it is easy to carry around and will not smash when dropped. In conclusion, a can will be the chosen packaging for ZEST.  Design Development Final Packaging Design I decided to take design inspiration from the Mod subculture as the research presented a more uplifting and energising colour palette compared to Punk and New Romantics. The final refinements made to the energy drink packaging included reversing the colours of the icons on the back of the Orange and Mango and Lemon and Lime cans so that the stipe orientations all match. I also adjusted the nutrition label slightly by adding more information, including where the drink would be made and potential warnings. The final adjustment was adding a white background to the barcode to ensure it would be readable when scanned. Adobe Dimensions Substance Stager Rejected Designs References Figure 1 – T. et al. (2021) 100 vintage 1960s supermarkets & Old-Fashioned Grocery Stores, Click Americana. Available at: https://clickamericana.com/topics/food-drink/vintage-1960s-supermarkets-old-fashioned-grocery-stores (Accessed: March 17, 2023).  Figure 2 –New upload: Chris Parker: 80s punk fashion, punk, punk outfits (2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/698339485993586871/ (Accessed: March 17, 2023).  Figure 3 – Boy George Illuminati masonic checkerboard: Stile gypsy, Punk, Moda Uomo (2023) Pinterest. Available at: https://www.pinterest.co.uk/pin/698339485993586880/ (Accessed: March 17, 2023).  Figure 4 – R/vintageads – coca-cola AD (1960’s) (no date) reddit. Available at: https://www.reddit.com/r/vintageads/comments/dua4bj/cocacola_ad_1960s/ (Accessed: March 17, 2023).  Figure 5 – Baker, R. (2015) Nineteen Classic Vintage Lucozade ads from the 1950s, Flashbak. Available at: https://flashbak.com/nineteen-classic-vintage-lucozade-ads-from-the-1950s-41029/ (Accessed: March 17, 2023).  Figure 6 – Noticias de marketing, Publicidad y marcas (2023) Marketing Directo. Available at: https://www.marketingdirecto.com/ (Accessed: March 17, 2023).  Figure 7 – Fuckyeahvintage-Retro (2011) Fuckyeahvintage-Retro, Tumblr. Available at: https://fuckyeahvintage-retro.tumblr.com/post/11881478403/soda-cans-produced-between-1950s-1970s (Accessed: March 17, 2023).  Figure 8 – Log into Facebook (no date) Facebook. Available at: https://www.facebook.com/dailyfeed70snostalgia/photos/when-lucozade-came-in-bottles-like-this/1272681579597053/?_rdr (Accessed: March 17, 2023). 

Introduction This development blog aims to develop a conceptual logo design for the new energy drink brand ZEST. Achieving a logo that signifies vitality and captivates individuals over the age of 60 will positively fulfil a gap in the already existing energy drink market. ZEST aims to encourage individuals who may suffer from age-related health issues such as Rheumatic disease that restricts movement and dampens everyday activities to relish in revitalised energy. Researching current brands and analysing their overall message helps to accomplish this goal. Brand Research The verdict regarding existing logo designs encapsulates the lack of mature design. Most energy drink logos are aimed at the younger generation of fitness fanatics. This is proven by the overall message some of the above products convey. Powerful, youthful designs are utilised to sell the idea of the pure energy and endurance that comes with the consumption of these drinks. However, the lack of consideration for the older generation is magnified by the fact that there’s little evidence of energy drinks specifically designed for people over 60. Nutricia and Ensure are complete nutritional drinks for people who may have deficiencies or medical issues regarding the absorption of vital nutrients and are the closest thing to a mature energy drink. The logos appear sterile and medical, clearly signifying to others that individuals who drink these energy drinks may suffer from health issues. Through branding, ZEST aims to abolish this connection and inspire and revitalise individuals, regardless of health issues and without displaying 60+. It is important to consider that the target audience may not be looking for a pre-workout buzz but more of a steady release of consistent energy throughout their day.  Design Development ZEST is the chosen brand name and represents a great energy and enthusiasm for life. Therefore, fitting with the brands primary goal of inspiring those over 60 to relish in revitalised energy. The first step taken to establish the final logo design involved sketching any initial ideas that came to mind when thinking about the word zest and its meaning. After sketching, I imported the best design into Adobe Illustrator and began manipulating it until I achieved a smooth and professional design. Manipulating the design in this way ensured for an original outcome. After developing the original branding for ZEST, I experimented with colour and outlines to ensure the logo popped. The colour orange was chosen to represent the orange and mango flavour of the energy drink. The logo and icons will change colour to represent different flavours of the drink. Incorporating an orange into the design was intentional, this design choice conceptualises the overall logo. Representing a sunrise and the zest of an orange. The subtle sunrise reference expresses new beginnings to the consumer and the dripping orange refers to the freshness of the overall product. Finally, I developed brand icons that subtly represent the brand. These were developed using aspects from the final logo design and will be used for branding across a range of ZEST products. Final Logo Design The logo and icons will change colour to represent different flavours of the energy drink. Orange and Mango Apple and Elderflower Fresh Raspberry Lemon and Lime Rejected Design The rejected designs below show the development of the first energy drink brand design ZEAL. The design was rejected as it doesn’t conceptually communicate the brand goals.   References Figure 1 (RedBull) – Download Red Bull Energy Drink Vector (SVG) logo (no date) Worldvectorlogo. Available at: https://worldvectorlogo.com/logo/redbullenergydrink (Accessed: March 23, 2023).  Figure 1 (NOS) – Nos (drink) (2023) Wikipedia. Wikimedia Foundation. Available at: https://en.wikipedia.org/wiki/NOS_%28drink%29 (Accessed: March 23, 2023).  Figure 1 (Monster) – Monster Energy | Energy Drinks, coffee, tea and juice (no date). Available at: https://www.monsterenergy.com/ (Accessed: March 23, 2023).  Figure 1 (Grenade) – Marketing (2023) Grenade® Range and energy drink, Columbus Drinks. Available at: https://columbus-drinks.com/en/grenade-en/ (Accessed: March 23, 2023).  Figure 1 (Nutrica) – Ensure (no date) Quà Tặng Mẹ. Available at: https://quatangme.com/en/brands/ensure/ (Accessed: March 23, 2023).  Figure 1 (Ensure) – Nutritional supplements for malnutrition: Nutricia Fortisip (2021) Nutricia. Available at: https://nutricia.com.au/fortisip/ (Accessed: March 23, 2023).