FlexFest Design Style Guide Narrated FlexFest Website Video Narrated FlexFest Companion App Video Box Share Link to Interactive FlexFest Website and App https://hullacuk-my.sharepoint.com/:f:/g/personal/a_r_dalton-2021_hull_ac_uk/Ejvm4SmWNFtEoRRIK3TI3h8BUE5fZnBbIyqpZ4aYYamUuw?e=5T7A61
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FlexFest Website and Companion App Feedback Feedback from clients is crucial in interactive design; it provides the designer with valuable insights into how their user experience is received and practised in real-life circumstances. It also gives the client a chance to change the interface or offer any advice and clearance on where they want the
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Recap of Mid-fidelity Website and App Design Final Colour Palette The final colour palette produced for the FlexFest website and app consists of neutral shades such as black and grey and a mix of blues and greens. The colour palette is used consistently throughout the website and companion app. The chosen colours make the interfaces
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Introduction to FlexFest Interface Design After defining the user needs and the usability goals set out in the research blog, the FlexFest website and companion app can now be finalised thoroughly. Factors such as colour palettes, typefaces, composition and conceptual design can be prioritised to create a visually pleasing final product. The overall interface design
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https://xd.adobe.com/view/65251350-a002-4242-b63a-5fcbd298bee6-3076/ How the FlexFest Companion App Meets the Usability Goals The usability goals include effectiveness, efficiency, utility, learnability, memorability and safety. The high fidelity FlexFest companion app is a redefined and finished version of the mid-fidelity companion app created in the research blog portion of the UX and UI module. The developed version of the
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https://xd.adobe.com/view/93079bab-bcd7-42c9-b305-16bdaef52e88-c654/ How the FlexFest Website Meets the Usability Goals The usability goals include effectiveness, efficiency, utility, learnability, memorability and safety. The high fidelity FlexFest website prototype is a better developed and redefined version of the mid to low fidelity website design created in the Research Blog potion of the UX and UI design module. The
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Website and Companion App Goals Above is a reminder of the usability goals and persona needs discussed when requirements gathering. This ensures their overall usability needs are addressed when designing the website and companion app. Website Prototype The final FlexFest website prototype demonstrates the use of Hicks Law and Jakobs Law by limiting the information
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Website Prototype The rejected website prototype demonstrates the use of Hicks Law, limiting the choices the user can make through menus and pages. Though this law has been applied, the website lacks general information on a larger scale. Displaying only festival information and missing out on sign-up, basket and purchase forms, which together form vital parts
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Design Laws to be Applied to User Interface One of the design laws chosen to be applied to the FlexFest website and app is Hicks Law, “The time it takes to make a decision increases with the number and complexity of choices.”(Yablonski, 2022). Therefore, the interface designed for the website and app will limit the
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Initial Festival Research The above screenshots are of initial research carried out on similar festival websites to gain insight into their target audience and usability goals as inspiration for FlexFest. Defining the Target Audience The primary target audience for FlexFest includes festival visitors and competitors. The secondary target audience includes event staff, artists, volunteers, media
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