The I Heart Gym piece was inspired by the original I Heart New York piece by Milton Glaser. The typeface used is DIN Alternate, it was chosen because of its bold design. The typeface is harsher then the original design but is used to represent the weights used in the gym. The ‘I’ was manipulated to take the shape of a dumbbell to further represent the gym. The colours used are also similar to the original design although toned down. References En.wikipedia.org. 2022. I Love New York – Wikipedia. [online] Available at: <https://en.wikipedia.org/wiki/I_Love_New_York> [Accessed 9 January 2022].

The ‘Goals’ design was inspired by the ‘Eye Bee M’ rebus logo design. Goals is a local indoor football stadium used for 5 a side football games. The ‘Eye Bee M’ design method is used to convert words into pictures, and used to challenge the brain. The word ‘Goals’ has been converted into letters and pictures, creatively spelling the word using the design method. The colours are used to to represent elements of football such as the field. The typeface used is Source Sans Pro and was used because of its highly legible design. References Exchange.umma.umich.edu. 2022. Exchange: EYE-BEE-M (Rebus). [online] Available at: <https://exchange.umma.umich.edu/resources/41944/view> [Accessed 9 January 2022].

The Exit Velocity post card was designed to promote the Graphic Design course at the University of Hull. The deconstructed title is placed across the top of the post card to promote the event in a creative way. The typeface used is Marker Felt and was chosen for its bold yet playful appearance. The colour pink was chosen to further promote the event by making the title stand out from the rest of the postcard. An original photograph of Middleton Hall is placed layered in black and white in the background to help visitors find the building.

Aesthetica Film Festival book cover designed using the personal typeface design and original Aesthetica photography. The layered imagery creates dimension and draws the audience in, the black background makes the imagery stand out. The other typeface used is Birra Lambic, the bold typeface was used to stand out from the background. References Aesthetica Short Film Festival. 2022. Aesthetica Short Film Festival. [online] Available at: <https://www.asff.co.uk/category/photography/> [Accessed 8 January 2022].

The typeface was inspired by graffiti and designed to appear as if the letters are bouncing off of each other. This creates a ‘loud’ appearance relating to street graffiti.

The calling card was inspired by constructivism and based of the Frans Ferdinand album cover (You Could Have It So Much Better). The font used is Courier New, the delicate but structured typeface creates a subtle impact and compliments the colours used.

The Cottingham Springboard poster was designed to promote the festival taking place in Cottingham, summer 2022. The poster was inspired by constructivism, the design incorporates a variety of different fonts to create dimension and promote each individual artist. Fonts included: Salvation Almaq Rough Beastly 48Point Filmotype Maxwell Tomarik Display Line Shadow Zubilo Shadow Harvester DeLittleChromatic Regular Zubilo Black CartaMarina HVD Steinzeit Synthemesc Regular Rig Bold Fill Charcuterie Etched SouceSans3 Black BlambotFXProHeavyBB ImaginaryFriend BB Badaboom Pro BB Folk Rough OT References Cottinghamspringboard.com. 2022. CONFIRMED ACTS 2022. [online] Available at: <http://www.cottinghamspringboard.com/confirmed-acts-2022> [Accessed 8 January 2022].