Aesthetica Short Film Festival. 2022. Aesthetica Short Film Festival. [online] Available at: <https://www.asff.co.uk/category/photography/> [Accessed 8 January 2022]. Anne, V., 2022. Fêtes de la musique 2008, joyeux succès ! – Bmol. [online] Bmol.bm-grenoble.fr. Available at: <https://bmol.bm-grenoble.fr/fetes-de-la-musique-2008-joyeux-succes/> [Accessed 8 January 2022]. Cottinghamspringboard.com. 2022. CONFIRMED ACTS 2022. [online] Available at: <http://www.cottinghamspringboard.com/confirmed-acts-2022> [Accessed 8 January 2022]. En.wikipedia.org. 2022. I Love New York – Wikipedia. [online] Available at: <https://en.wikipedia.org/wiki/I_Love_New_York> [Accessed 9 January 2022]. Hull.ac.uk. 2022. Homepage. [online] Available at: <https://www.hull.ac.uk/> [Accessed 8 January 2022]. Mcdonalds.com. 2022. McDonald’s UK – Burgers, Fries, Salads & More | McDonald’s UK. [online] Available at: <https://www.mcdonalds.com/gb/en-gb.html> [Accessed 8 January 2022]. Monty Verdi. 2022. McDonald’s Look & Feel — Monty Verdi. [online] Available at: <https://www.montyverdi.com/mcdonalds-look-feel> [Accessed 9 January 2022]. Pinterest. 2022. 280 Design ideas | fashion portfolio layout, fashion sketchbook inspiration, fashion design portfolio. [online] Available at: <https://www.pinterest.co.uk/adalton1202/design/punk-design-research/> [Accessed 8 January 2022]. Vectors, R. and Vectors, P., 2022. Retro line drawing of a pointing finger vector image on VectorStock. [online] VectorStock. Available at: <https://www.vectorstock.com/royalty-free-vector/retro-line-drawing-of-a-pointing-finger-vector-3273133> [Accessed 8 January 2022].

The above photographs are a before and after of a honing experiment, to manipulate a photograph inspired by today’s beauty standards. Photoshop tools were used to smooth the skin and create a more airbrushed appearance to the image. The image was layered twice so that the changes looks more realistic with reduced opacity. The soft round pressure opacity and flow bush was used with reduced opacity in a colour matched tone to smooth the skin by running the bush over the face and creating dimension with the use of difference tones. The hair was manipulated with the same brush to appear lighter and show less ‘root’ regrowth to appear more ‘perfect’ in the eyes of the society. The spot healing tool was used to remove any imperfections on the skin. The blur tool was used to blend everything together in a subtle way.

The above anti advertisement references Extinction Rebellion and Veganism, the purpose of the redesigned advert is to promote the message of innocent animals being murdered for human consumption. The two variations send the same message and make use of the typeface Shlop which has a horror theme appearance, relating to the violence animals suffer before being slaughtered. The designs are an example of Culture Jamming and make use of existing company advertisements. References Mcdonalds.com. 2022. McDonald’s UK – Burgers, Fries, Salads & More | McDonald’s UK. [online] Available at: <https://www.mcdonalds.com/gb/en-gb.html> [Accessed 8 January 2022]. Monty Verdi. 2022. McDonald’s Look & Feel — Monty Verdi. [online] Available at: <https://www.montyverdi.com/mcdonalds-look-feel> [Accessed 9 January 2022].

The above design is an example of Culture Jamming. The chosen corporation is Mc Donald’s a fast food chain restaurant. The Mc Donald’s logo was used to hijack the restaurants advertisement and change the over all meaning. Mc Donald’s is considered unhealthy, the above statement is sarcastically referencing the company as a health conscious choice of places to dine. The playful typography (Blockhead OT) relates to the target audience of young people with its hand drawn appearance. The original Mc Donald’s logo colours were used to be in keeping with the brand identity, so that it’s relatable to the audience. References Mcdonalds.com. 2022. McDonald’s UK – Burgers, Fries, Salads & More | McDonald’s UK. [online] Available at: <https://www.mcdonalds.com/gb/en-gb.html> [Accessed 8 January 2022].

The cause banner is a follow on from the pointed finger propaganda poster, the design aspects are identical to the poster although rearranged with added imagery. The pointed fingers make a big statement and draw the audience in by catching the eyes attention. The blue colour is used to represent climate change and the melting of ice caps and the red is used to single out the audience with the intention of sparking a changed mindset. The bold typeface used is Proxima Nova, it was chosen because of its clarity. References Vectors, R. and Vectors, P., 2022. Retro line drawing of a pointing finger vector image on VectorStock. [online] VectorStock. Available at: <https://www.vectorstock.com/royalty-free-vector/retro-line-drawing-of-a-pointing-finger-vector-3273133> [Accessed 8 January 2022].

The chosen cause for the pointed finger propaganda poster is climate change. The poster design consists of a pointed finger and bold typography spreading the vital message for environmental change. Using illustrator and the pen tool the pointed finger was traced and made more realistic with the use of colour. The typeface Proxima Nova was chosen for its clear and bold effect, helping to enhance the message being unmissable to the audience. The white background helps the imagery and typography stand out. References Vectors, R. and Vectors, P., 2022. Retro line drawing of a pointing finger vector image on VectorStock. [online] VectorStock. Available at: <https://www.vectorstock.com/royalty-free-vector/retro-line-drawing-of-a-pointing-finger-vector-3273133> [Accessed 8 January 2022].

Punk Design Pinterest Board Link – https://www.pinterest.co.uk/adalton1202/design/punk-design-research/ References Pinterest. 2022. 280 Design ideas | fashion portfolio layout, fashion sketchbook inspiration, fashion design portfolio. [online] Available at: <https://www.pinterest.co.uk/adalton1202/design/punk-design-research/> [Accessed 8 January 2022].