Website and Companion App Goals Above is a reminder of the usability goals and persona needs discussed when requirements gathering. This ensures their overall usability needs are addressed when designing the website and companion app. Website Prototype The final FlexFest website prototype demonstrates the use of Hicks Law and Jakobs Law by limiting the information

Website Prototype The rejected website prototype demonstrates the use of Hicks Law, limiting the choices the user can make through menus and pages. Though this law has been applied, the website lacks general information on a larger scale. Displaying only festival information and missing out on sign-up, basket and purchase forms, which together form vital parts

Design Laws to be Applied to User Interface  One of the design laws chosen to be applied to the FlexFest website and app is Hicks Law, “The time it takes to make a decision increases with the number and complexity of choices.”(Yablonski, 2022). Therefore, the interface designed for the website and app will limit the

Initial Festival Research The above screenshots are of initial research carried out on similar festival websites to gain insight into their target audience and usability goals as inspiration for FlexFest. Defining the Target Audience The primary target audience for FlexFest includes festival visitors and competitors. The secondary target audience includes event staff, artists, volunteers, media

Festival Idea  FlexFest is a Sheffield based music festival showcasing some of the most significant UK established artists from genres including Pop, Grime, Dance and Electronic music. The festival will also offer new and upcoming artists a platform to showcase their musical talent and gain a wider audience. Moreover, other festival activities will include a