Design Laws to be Applied to User Interface One of the design laws chosen to be applied to the FlexFest website and app is Hicks Law, “The time it takes to make a decision increases with the number and complexity of choices.”(Yablonski, 2022). Therefore, the interface designed for the website and app will limit the […]
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Initial Festival Research The above screenshots are of initial research carried out on similar festival websites to gain insight into their target audience and usability goals as inspiration for FlexFest. Defining the Target Audience The primary target audience for FlexFest includes festival visitors and competitors. The secondary target audience includes event staff, artists, volunteers, media
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Festival Idea FlexFest is a Sheffield based music festival showcasing some of the most significant UK established artists from genres including Pop, Grime, Dance and Electronic music. The festival will also offer new and upcoming artists a platform to showcase their musical talent and gain a wider audience. Moreover, other festival activities will include a
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References Rooted In Hull. 2022. Rooted In Hull. [online] Available at: <https://www.rootedinhull.org.uk/> [Accessed 9 January 2022].
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Aesthetica Short Film Festival. 2022. Aesthetica Short Film Festival. [online] Available at: <https://www.asff.co.uk/category/photography/> [Accessed 8 January 2022]. Anne, V., 2022. Fêtes de la musique 2008, joyeux succès ! – Bmol. [online] Bmol.bm-grenoble.fr. Available at: <https://bmol.bm-grenoble.fr/fetes-de-la-musique-2008-joyeux-succes/> [Accessed 8 January 2022]. Cottinghamspringboard.com. 2022. CONFIRMED ACTS 2022. [online] Available at: <http://www.cottinghamspringboard.com/confirmed-acts-2022> [Accessed 8 January 2022]. En.wikipedia.org. 2022. I Love New York –
The above photographs are a before and after of a honing experiment, to manipulate a photograph inspired by today’s beauty standards. Photoshop tools were used to smooth the skin and create a more airbrushed appearance to the image. The image was layered twice so that the changes looks more realistic with reduced opacity. The soft
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The above anti advertisement references Extinction Rebellion and Veganism, the purpose of the redesigned advert is to promote the message of innocent animals being murdered for human consumption. The two variations send the same message and make use of the typeface Shlop which has a horror theme appearance, relating to the violence animals suffer before
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Thoughts and potential ideas have been taken from the master plan and converted and developed into design solutions using 2D graphic design. The first design idea taken from the master plan was merchandise. The designed merchandise consists of eight reusable tote bags, eight reusable cups and six reusable face masks, all designed with sustainability and
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Rooted in Hull have announced the opening of a new pizza parlour and require the help of the BA (Hons) Graphic Design students with developing a logo for the organisation. The client brief stated that the logo had to include a variation of the Hammer and Sickle, including tools used for making pizza. The logo
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Organisations and company’s use graphic design manuals to communicate their brand identity to designers, this ensures the designers tailor their work to their clients standards so that everything sits in line with their brand. The screenshots below show the Hull branding manual as an example and initial research for inspiration for the Rooted in Hull
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