Following on from the Rooted in Hull interview held at the University of Hull by the Graphic Design students, lecturers and CEO Adrian Fisher, a master plan based on all of the information shared at the event has been created. Groups were formed after the event to discuss potential ideas and design solutions the students could utilise to develop a larger audience for the small business. The use of mind maps and notes were used to form connections between different ideas based on the four main graphic design components, including composition, colour, typography and conceptual design. These aspects were considered when producing design ideas such as merchandise, packaging, web design, potential events and brand promotion. Moreover, during the interview, Adrian Fisher’s vital information explaining the future of what he would like from his organisation and brand identity has set clear goals to obtain, reaching out to larger-scale businesses, the hierarchy and the general public. Therefore, sparking interest in new audiences spreading the word about how Rooted in Hull are helping people in need and the environment at the same time. Merchandising is an excellent way of promoting the organisation and earning money simultaneously. The merchandise could be made out of sustainable materials to keep within the organisation’s ethos and brand identity whilst also greener for the environment. For example, the merchandise could consist of reusable bags, great for carrying shopping or everyday essentials, reusable cups for commuting to work and on the go and reusable face masks as they’re now an everyday essential for keeping people safe, which also relates to the ethos of the organisation. Rooted in Hull could potentially have an online store where merchandise could be bought, loyalty points earned, and donations collected to help the organisation achieve its future goals. Moreover, physical loyalty cards and donation boxes could be utilised for people unable to use an app or access the internet or a mobile device. Donation boxes could be displayed at other local small businesses such as coffee shops and sustainable clothing stores to show support, and further help spread the word about Rooted in Hull’s identity and goals. Social media platforms are also great for sharing information about Rooted in Hull and spreading the word further through online communions such as Instagram, Facebook, Twitter, and Tic Tok. Expanding on communications, Posters, banners, and leaflets could also be designed to catch the general public interest, displaying physical promotional information around the city centre and on community boards could also draw in potential business partners and donations for Rooted in Hull. References Rooted In Hull. 2022. Rooted In Hull. [online] Available at: <https://www.rootedinhull.org.uk/> [Accessed 9 January 2022].

Contact information  Adrian Fisher  Rooted in Hull Address – St Peter Street, Hull HU9 1AA Email – adrian@rootedinhull.org.uk Release date : 11th November 2021  Rooted in Hull CEO Adrian Fishers Meets with First Cohort of BA (hons) Graphic Design Students – University of Hull Rooted in Hull is an urban farm situated in Hull. The farm was founded by Adrian and Mark, two friends who wanted to do something good for the community during 2014. The donated site has made good use of derelict dry dockland and is now a thriving creative space for people to learn and enjoy quality time together. The site consists of shipping containers and raised beds for planting; this makes the farm easy to move if needed at short notice. The farm also uses innovative technology to reduce its carbon footprint, ‘Our site incorporates future-thinking environmentally sound technology such as reed bed water filtration, solar energy, there’s a composting toilet on site, and we’ve even got a new electric cargo bike so we can make local deliveries from the farm.’ (Our Story – Rooted in Hull, 2021). The organisation has many goals, but the primary mission is to provide less fortunate families with healthy food and a chance to learn new lifelong skills whilst bringing the community together through food production and sustainability. Rooted in Hull also provide immense educational support to Hull College; they provide industry-based experience for students learning a trade such as plumbing, welding and electrics, taking on 50 new students yearly. The first cohort of twenty-five BA (Hons) Graphic Design students met Adrian Fisher, the CEO of Rooted in Hull, on the 2nd of November 2021. The aim of the interview was to establish a professional relationship between the students and the organisation. Adrian Fisher provided great insight into the business, and future plans were discussed. The students met with the Graphic Design programme leader Robert Consoli, Digital Media lecturer Jason Hayhurst, Television Production specialist Dr Terry Westby-nunn and Adrian Fisher for an hour-long interview in the new media centre on campus. Interviewing Adrian Fisher led to discussions about wealth, greed, and environmental worries and how changing the mindset of people with honesty and transparency can push for change within a close-minded community. Rooted in Hull are striving to create a happier, healthier community through sharing, learning and generosity. Discussed were ways in which Rooted in Hull can persuade people to donate to the cause helping to change peoples lives in the most positive way. Design solutions were discussed to attract people to invest in Rooted in Hull. The students aim to design leaflets, posters and merchandise to promote their charitable acts and develop the brand identity. The designs will be displayed around Hull and surrounding areas in hopes of captivating donations that will promote Rooted in Hull efforts, creating jobs and opportunities for people less fortunate in life. Furthermore, web design, advertising and social media platforms can promote Rooted in Hull to a broader population, bringing in people from different backgrounds and creating a wider community to enjoy quality time, learning and growing as individuals at the urban farm. References Rooted In Hull. 2021. Our Story — Rooted In Hull. [online] Available at: <https://www.rootedinhull.org.uk/our-story> [Accessed 24 November 2021].