The above design is an example of Culture Jamming. The chosen corporation is Mc Donald’s a fast food chain restaurant. The Mc Donald’s logo was used to hijack the restaurants advertisement and change the over all meaning. Mc Donald’s is considered unhealthy, the above statement is sarcastically referencing the company as a health conscious choice of places to dine. The playful typography (Blockhead OT) relates to the target audience of young people with its hand drawn appearance. The original Mc Donald’s logo colours were used to be in keeping with the brand identity, so that it’s relatable to the audience.
References
Mcdonalds.com. 2022. McDonald’s UK – Burgers, Fries, Salads & More | McDonald’s UK. [online] Available at: <https://www.mcdonalds.com/gb/en-gb.html> [Accessed 8 January 2022].