Animate – Amber Rose Dalton

Introduction

This blog post aims to develop a 15 – 30 second web-based infographic, advertising the new nightclub, The Block. The target audience for the nightclub is students and young adults. This will be communicated through the imagery and colours used throughout the online advert.

Brand Design

The conceptual logo was developed with the aim of incorporating a smiley face to appeal to the younger audience, the logo uses a youthful block typeface which has been manipulated to form a unique outcome.

Figure 4 – Final logo and icon design on white background.

Figure 5 – Final logo and icon design on black background.

Animation Storyboard

Animate Progression

Animate was used to develop the online infographic the process can be seen in the screenshots below.

The animation is based on a DJ deck which relates to the younger target audience and also provides an insight into the genres that will be on offer at the club. The tagline New Kids on the Block was used for advertising the club to new students whilst also incorporating the name of the venue. The DJ deck animation features a spinning turntable and flashing light to draw the audience in. The interactive elements are communicated through buttons on the deck which are highlighted in colour and with the brand icons. These buttons activate multiple pop-ups that display venue information.

Figure 7 – Adding animation to the turntable.

Figure 8 – Adding animation to the flashing light.

Figure 9 – Adding pop-ups to the animation.

Figure 10 – Using the Alpha setting to change the opacity of each pop-up through keyframes.

Figure 11 – Adding HTML to the action pop-up.

Figure 12 – Adding HTML to the master layer ensures the buttons work once the mouse clicks.

Final Animation

Figure 13 – Final interactive animation for Block nightclub.

Reflection

The Animate activity provided me with an understanding of interactive animation. The process of making the interactivity work was difficult and tedious at times. Missing out on small details such as renaming the pop-ups and symbols resulted in the interactivity not working. I figured out that I was linking the wrong assets together as I didn’t take the time to rename each asset. Upon making amendments to each trigger I was able to link them to the correct asset and make the interactivity work.