Contact information
Adrian Fisher
Rooted in Hull
Address – St Peter Street, Hull HU9 1AA
Email – adrian@rootedinhull.org.uk
Release date : 11th November 2021
Rooted in Hull CEO Adrian Fishers Meets with First Cohort of BA (hons) Graphic Design Students – University of Hull
Rooted in Hull is an urban farm situated in Hull. The farm was founded by Adrian and Mark, two friends who wanted to do something good for the community during 2014. The donated site has made good use of derelict dry dockland and is now a thriving creative space for people to learn and enjoy quality time together. The site consists of shipping containers and raised beds for planting; this makes the farm easy to move if needed at short notice. The farm also uses innovative technology to reduce its carbon footprint, ‘Our site incorporates future-thinking environmentally sound technology such as reed bed water filtration, solar energy, there’s a composting toilet on site, and we’ve even got a new electric cargo bike so we can make local deliveries from the farm.’ (Our Story – Rooted in Hull, 2021). The organisation has many goals, but the primary mission is to provide less fortunate families with healthy food and a chance to learn new lifelong skills whilst bringing the community together through food production and sustainability. Rooted in Hull also provide immense educational support to Hull College; they provide industry-based experience for students learning a trade such as plumbing, welding and electrics, taking on 50 new students yearly.
The first cohort of twenty-five BA (Hons) Graphic Design students met Adrian Fisher, the CEO of Rooted in Hull, on the 2nd of November 2021. The aim of the interview was to establish a professional relationship between the students and the organisation. Adrian Fisher provided great insight into the business, and future plans were discussed. The students met with the Graphic Design programme leader Robert Consoli, Digital Media lecturer Jason Hayhurst, Television Production specialist Dr Terry Westby-nunn and Adrian Fisher for an hour-long interview in the new media centre on campus. Interviewing Adrian Fisher led to discussions about wealth, greed, and environmental worries and how changing the mindset of people with honesty and transparency can push for change within a close-minded community. Rooted in Hull are striving to create a happier, healthier community through sharing, learning and generosity. Discussed were ways in which Rooted in Hull can persuade people to donate to the cause helping to change peoples lives in the most positive way.
Design solutions were discussed to attract people to invest in Rooted in Hull. The students aim to design leaflets, posters and merchandise to promote their charitable acts and develop the brand identity. The designs will be displayed around Hull and surrounding areas in hopes of captivating donations that will promote Rooted in Hull efforts, creating jobs and opportunities for people less fortunate in life. Furthermore, web design, advertising and social media platforms can promote Rooted in Hull to a broader population, bringing in people from different backgrounds and creating a wider community to enjoy quality time, learning and growing as individuals at the urban farm.
References
Rooted In Hull. 2021. Our Story — Rooted In Hull. [online] Available at: <https://www.rootedinhull.org.uk/our-story> [Accessed 24 November 2021].