Introduction
This design portfolio blog post aims to develop a storyboard for the 3D metamorphosis animation flyby of Stonehenge made of Swiss cheese, advertising a new crisp brand. The storyboard must convey the overall message of the animation and communicate keyframes and significant manipulations throughout the animation. Developing a storyboard for the final 3D animation will ensure a clear visual plan is available when it comes to producing the final outcome.
Animation Storyboard
The storyboard below communicates when significant changes will take place throughout the animation. These key frames are important for ensuring the final animations purpose is communicated in an orderly manner. Each significant change is an aspect of the metamorphosis element throughout the final design.
As seen in the storyboard above the animation begins as a flyby of rocky Stonehenge. This design choice was made to communicate where the new crisp brand will be produced. The animation will then see its first metamorphosis transition where rocky Stonehenge will begin to change into Swiss cheese, communicating the mature flavours of the new crisp brand. The final metamorphosis aspect of the animation will see a Swiss cheese rock turn into a crisp packet, communicating the final purpose of the animation. The final scene will see crisps fall, filling the bag.
The above storyboard communicates the flyby angles of the animation, which will aid in the production of the final animation.
Both of the storyboards above use Edward Tufte’s theory of layering and separation, ‘to direct attention towards the information at hand’ (Tufte. E.R. 1990).
The above Tyrrells crisp adverts both show good use of camera direction and metamorphosis elements, which have inspired directional elements in the final animation. The metamorphosis camera will start high and pan the whole of Stonehenge before zooming in to show each metamorphosis transition.
References
Glenday, J. (2017) Tyrrells crisps fabulously Curly Social Film, YouTube. Available at: https://www.youtube.com/watch?v=wz7W-Fi7CXw (Accessed: 17 May 2023).
Official , T. (2017) Tyrrells crisps – very important potatoes, YouTube. Available at: https://www.youtube.com/watch?v=erdMJw93SJM (Accessed: 17 May 2023).
Tufte. E.R., 1990. Envisioning Information. Cheshire, Connecticut: Graphics Press. (p. 63).