Introduction
The brief for this group activity was to design a social media campaign surrounding a cultural event of significance. The overall branding must be consistent across platforms to make the campaign recognisable. First, Lucy and I researched some events for inspiration and came across a local campaign HU5 With Friends. They’re a group of people who host local events to bring the community together. During the covid-19 lockdown, they hosted socially distanced walks to prevent loneliness and provide support to those who needed it most.
Our cultural campaign was designed to bring people from the university and community together to take part in activities that would either promote health or improve the environment. The campaign would host events such as walks, litter picking, upcycling workshops and much more. We decided to design for Instagram and Facebook as we could attract two different types of audiences, as the older generation uses Facebook more often than Instagram.
We worked together to design a Logo that could be used across all platforms and generated a colour palette that was calming and represented our cause in an approachable manner.
Individual contribution
My individual design contribution consisted of designing a Facebook article/post promoting one of UoH Toghethers community walks, and taking inspiration from other Facebook posts. The design follows the universal design of every Facebook post, including the like, comment and share buttons. I made sure my design was in line with Lucys’ Instagram content, utilising similar illustration styles with the use of Adobe Express, I completed my designs in Adobe XD.
Teammate contribution
Group Reflection
Reflecting on the group as a whole I believe we worked well together and were able to make design decisions without any setbacks. If we were to do this project again I feel it could be useful to work outside of university hours to ensure we were both on the right track as I felt I lagged behind slightly. If we had more time together we could have expanded more on each platform and maybe come up with more ideas regarding activities to promote.
References
Log in to Adobe Express (no date) Login. Available at: https://express.adobe.com/sp/design/post/new?workflow=blank&fallbackThresh=default&trigger=CreateProjectMenu&sizeCategory=custom (Accessed: December 17, 2022).