Dev Blog 2 – Birdhouse

Introduction 

The brief for this task was to design a concept surrounding the idea of birdhouses in groups, thinking outside of the box, and testing our compatibilities working as a creative team.  

Figure 1 – Brain showering concepts within the group.

Group Reflection 

Primarily, I formed a group of three with Abbie and Sydney, and we began to brain shower initial thoughts and ideas surrounding the birdhouse concept. Upon reflection, I believe we struggled initially to discuss ideas and get them down on the page. However, this was due to being distracted and off-topic. We were prompt to recognise this flaw within our team and decided to evaluate whether we needed a creative director to ensure we stayed focused on the task. We decided against having a creative director because none of us felt confident enough to lead the team. We agreed as a team to ensure we only conversed on the birdhouse task and stayed focused entirely on the concepts at hand. Overall, after facing our initial struggle I felt we had valuable ideas surrounding the brief. If we stayed focused on the brief from the beginning, we could have applied more depth to our starting points and linked our designs to one another. In the future, I will be proactive in ensuring my group is focused and that everyone feels they can speak up about their ideas, diminishing any discomfort the group may feel.

Individual Design Process

Once my group finished the brain-showering portion of this project we decided to choose one concept each and design a campaign surrounding the idea. 

I initially thought of the word ‘bird’ as English slang for women which led me to design Birds of Advice. Originally, I decided to focus on the idea of the ‘birdhouse’ becoming a safe space for women to take refuge from domestic abuse. Although after contemplating the concept becoming too heavy, I decided to focus the narrative on an overall sexual health clinic solely for women. After developing the concept for Birds of Advice, I started to think of ways to communicate the message through a series of visual leaflets. I decided to incorporate discreet light-hearted messages in the leaflet designs by adding comical sayings which could be associated with sexual health and actual birds in keeping with the overall theme.  

The Concept – Birds of Advice, a sexual health clinic for women. 

Target Audience – Women of all ages. 

Promotion – Leaflet design. 

Figure 2 – First leaflet design for the women’s clinic – front.
Figure 3 – First leaflet design for the women’s clinic – back.
Figure 4 – Second leaflet design for the women’s clinic – Front.
Figure 5 – Second leaflet design for the women’s clinic – back.
Figure 6 – Third leaflet design for the women’s clinic – front.
Figure 7 – Third leaflet design for the women’s clinic – back.

Conclusion 

In conclusion, I feel my team worked well together to generate ideas but could have made an extra effort to stay focused throughout the brain-showering process. In addition, I believe our time management let us down when designing our chosen concepts, which led to most of the work needing to be completed outside of the university. This made it hard to interact and be readily available to give each other feedback. 

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