The above anti advertisement references Extinction Rebellion and Veganism, the purpose of the redesigned advert is to promote the message of innocent animals being murdered for human consumption. The two variations send the same message and make use of the typeface Shlop which has a horror theme appearance, relating to the violence animals suffer before being slaughtered. The designs are an example of Culture Jamming and make use of existing company advertisements.
References
Mcdonalds.com. 2022. McDonald’s UK – Burgers, Fries, Salads & More | McDonald’s UK. [online] Available at: <https://www.mcdonalds.com/gb/en-gb.html> [Accessed 8 January 2022].
Monty Verdi. 2022. McDonald’s Look & Feel — Monty Verdi. [online] Available at: <https://www.montyverdi.com/mcdonalds-look-feel> [Accessed 9 January 2022].