Following on from the Rooted in Hull interview held at the University of Hull by the Graphic Design students, lecturers and CEO Adrian Fisher, a master plan based on all of the information shared at the event has been created.
Groups were formed after the event to discuss potential ideas and design solutions the students could utilise to develop a larger audience for the small business. The use of mind maps and notes were used to form connections between different ideas based on the four main graphic design components, including composition, colour, typography and conceptual design. These aspects were considered when producing design ideas such as merchandise, packaging, web design, potential events and brand promotion.
Moreover, during the interview, Adrian Fisher’s vital information explaining the future of what he would like from his organisation and brand identity has set clear goals to obtain, reaching out to larger-scale businesses, the hierarchy and the general public. Therefore, sparking interest in new audiences spreading the word about how Rooted in Hull are helping people in need and the environment at the same time.
Merchandising is an excellent way of promoting the organisation and earning money simultaneously. The merchandise could be made out of sustainable materials to keep within the organisation’s ethos and brand identity whilst also greener for the environment. For example, the merchandise could consist of reusable bags, great for carrying shopping or everyday essentials, reusable cups for commuting to work and on the go and reusable face masks as they’re now an everyday essential for keeping people safe, which also relates to the ethos of the organisation.
Rooted in Hull could potentially have an online store where merchandise could be bought, loyalty points earned, and donations collected to help the organisation achieve its future goals. Moreover, physical loyalty cards and donation boxes could be utilised for people unable to use an app or access the internet or a mobile device. Donation boxes could be displayed at other local small businesses such as coffee shops and sustainable clothing stores to show support, and further help spread the word about Rooted in Hull’s identity and goals.
Social media platforms are also great for sharing information about Rooted in Hull and spreading the word further through online communions such as Instagram, Facebook, Twitter, and Tic Tok. Expanding on communications, Posters, banners, and leaflets could also be designed to catch the general public interest, displaying physical promotional information around the city centre and on community boards could also draw in potential business partners and donations for Rooted in Hull.
References
Rooted In Hull. 2022. Rooted In Hull. [online] Available at: <https://www.rootedinhull.org.uk/> [Accessed 9 January 2022].