Rooted in Hull have announced the opening of a new pizza parlour and require the help of the BA (Hons) Graphic Design students with developing a logo for the organisation. The client brief stated that the logo had to include a variation of the Hammer and Sickle, including tools used for making pizza.
The logo design includes a pizza cutter and a pizza shovel to exhibit the hammer and sickle; other elements include a potential pizza parlour name (Rebel Recipes) and stars resembling pepperoni pizza toppings to bring the design together. The logo uses colour, composition, and typography; the colours used are subtle but impactful in creating a sophisticated and realistic feel to the imagery. The central composition of the primary two elements of the logo create balance and structure for the rest of the logo to flow naturally and create a frame. Finally, the typeface used (Brother 1816 Printed) is bold and in black with rough edges to relate to the craft of pizza making.
The flyer, designed as a promotional piece of work to share the news of the new pizza parlour, includes the above logo, typography and shapes. The complementary shades of orange used in the background make the logo stand out and become the piece’s focal point to create a recognisable image for future customers and the general public. The typeface used for the logo and location of the Pizza Parlor is Brother 1816 Printed. The typeface used for the promotional information on the flyer is Millesime; this is to help the critical information such as the location stand out from the rest of the information.
3. Original Rooted in Hull Pizza Parlour Logo Design inspired by Rooted in Hull
The second logo and flyer are variations of the designs above. The colours used have been altered to the original Rooted in Hull colour scheme so that the pizza parlour sits well within the Rooted in Hull site. A small Rooted in Hull logo has also been placed at the bottom of the designs to tie together the organisations.
The third logo design consists of a pizza cutter, flames and typography. The fire behind the pizza cutter represents the stone oven where the pizzas are cooked, whilst the pizza cutter relates to the craft and makes it clear to the audience that the logo is, in fact, for a pizza parlour. The colours make the logo pop and draw the readers eyes straight to the typography. The composition of the three elements makes the logo highly legible and easily recognisable.
The simplistic design of the final flyer design is straight to the point and shows the essential information without being overcrowded and unreadable. The Rooted in Hull colours were used throughout the flyer to ensure that the pizza parlour relates to its roots. The colours compliment the centrepiece logo by drawing out the flames and creating dimension with the pizza cutter. The Rooted in Hull logo was also placed on the flyer to form connections between the two.
The pizza boxes have been designed to include the above logos to promote the pizza parlour whilst being transported. The colours used throughout the pizza boxes are a mixture of Rooted in Hull’s primary colours and the pizza parlours logo colours; this creates definition and makes the pizza tools stand out. The Rooted in Hull logo was added to establish that the two organisations work together.
References
Rooted In Hull. 2022. Rooted In Hull. [online] Available at: <https://www.rootedinhull.org.uk/> [Accessed 9 January 2022].