The I Heart Gym piece was inspired by the original I Heart New York piece by Milton Glaser. The typeface used is DIN Alternate, it was chosen because of its bold design. The typeface is harsher then the original design but is used to represent the weights used in the gym. The ‘I’ was manipulated to take the shape of a dumbbell to further represent the gym. The colours used are also similar to the original design although toned down.
References
En.wikipedia.org. 2022. I Love New York – Wikipedia. [online] Available at: <https://en.wikipedia.org/wiki/I_Love_New_York> [Accessed 9 January 2022].